Discovering new markets
A market-leading, premium-quality manufacturer needed to understand and prioritize new international markets and sales channels to drive growth.
Through global market research and expert interviews, we developed a custom scorecard to objectively compare markets. We compared market potential and recommended entry prioritization. We identified regional experts and conducted interviews to identify a new, critical sales channel.
The manufacturer entered the identified new market and established a new sales channel in one of the world’s largest emerging economies.
Due to the confidential nature of our work, our clients choose to remain anonymous.